Tag: Seth Godin
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Encore! More Free Playing
The story around Free continues (talking about a nice marketing strategy). A review from Malcolm Gladwell (yes, the Blink and Tipping Point guy) in The New Yorker elicited a response from Anderson on his blog, causing another Internet aficionado, Seth Godin, to again take sides (Anderson’s side that is). Seems like a dinosaur fight (though…
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Business is boring
Via RethinkingMedia I came upon this lecture (in Dutch, sorry) by Martijn Aslander from Lifehacking.nl in which he talks about bookhacking. Although his lecture is filled with hip marketing one-liners, he does give a clear overview of how an online business model based on the giving away of free content could work. As he shows,…