OPEN REFLECTIONS

Tag: Reputation Economy

  • Encore! More Free Playing

    The story around Free continues (talking about a nice marketing strategy). A review from Malcolm Gladwell (yes, the Blink and Tipping Point guy) in The New Yorker elicited a response from Anderson on his blog, causing another Internet aficionado, Seth Godin, to again take sides (Anderson’s side that is). Seems like a dinosaur fight (though…

  • The Land of Free

    Looking forward to reading Free, the long awaited book by WIRED main man and digital prophet Chris Anderson, author of the book with the already institutionalized title ‘The Long Tail’. In The Long Tail Anderson argued that the Internet will offer a new future (and bright business opportunities) for all those precious backlist titles and…