Tag: Martijn Aslander
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Remix online for free
Lawrence Lessig has announced the release of the free Creative Commons licensed download version of his book Remix from Bloomsbury Academic on his blog. Bloomsbury Academic is a new imprint from Bloomsbury (yep, the one from Harry Potter), led by renowned publisher Frances Pinter. I have written about Pinter and the Bloomsbury model before…
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Business is boring
Via RethinkingMedia I came upon this lecture (in Dutch, sorry) by Martijn Aslander from Lifehacking.nl in which he talks about bookhacking. Although his lecture is filled with hip marketing one-liners, he does give a clear overview of how an online business model based on the giving away of free content could work. As he shows,…