{"id":40,"date":"2008-10-20T18:26:36","date_gmt":"2008-10-20T18:26:36","guid":{"rendered":"http:\/\/openreflections.wordpress.com\/?p=40"},"modified":"2008-10-20T18:26:36","modified_gmt":"2008-10-20T18:26:36","slug":"frankfurt-book-fair-i-free-ebooks-copyright-and-piracy","status":"publish","type":"post","link":"https:\/\/openreflections.org\/?p=40","title":{"rendered":"Frankfurt Book Fair (I): Free Ebooks, Copyright and Piracy"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"text-align:center;\"><a href=\"http:\/\/openreflections.wordpress.com\/wp-content\/uploads\/2008\/10\/chodowiecki_raubdruck_1781.jpg?w=299\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-50\" title=\"The publisher and Justitia\" src=\"http:\/\/openreflections.wordpress.com\/wp-content\/uploads\/2008\/10\/chodowiecki_raubdruck_1781.jpg?w=299\" alt=\"\" width=\"299\" height=\"219\" srcset=\"https:\/\/openreflections.org\/wp-content\/uploads\/2008\/10\/chodowiecki_raubdruck_1781.jpg 1109w, https:\/\/openreflections.org\/wp-content\/uploads\/2008\/10\/chodowiecki_raubdruck_1781-300x220.jpg 300w, https:\/\/openreflections.org\/wp-content\/uploads\/2008\/10\/chodowiecki_raubdruck_1781-1024x751.jpg 1024w, https:\/\/openreflections.org\/wp-content\/uploads\/2008\/10\/chodowiecki_raubdruck_1781-768x563.jpg 768w, https:\/\/openreflections.org\/wp-content\/uploads\/2008\/10\/chodowiecki_raubdruck_1781-409x300.jpg 409w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\" \/><\/a><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">As I visited the Frankfurt Book Fair last week, Ebooks and Ebook services seemed to be omnipresent. From E-readers to E-publishing experiments and from POD and software services to E-braries, the publishing value chain finally seems to have lost its fear when it comes to\u00a0the embracing of the Ebook. This has lead to the rise of new digital service and platform providers, which I will reflect upon in a later post.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span><span style=\"font-size:small;color:#5c5c5c;font-family:Times New Roman;\">The opening speeches of the book fair can now be found online <\/span><a href=\"http:\/\/www.book-fair.com\/en\/fbf\/journalists\/press_kits\/opening_pc\/\"><span style=\"font-size:small;color:#5c5c5c;font-family:Times New Roman;\">here.<\/span><\/a><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\"> Two of them, one\u00a0by Prof. Dr.\u00a0Gottfried Honnefelder, the Director of the German Publishers &amp; Booksellers Association and one by the famous Brazilian author Paulo Coelho, specifically talked about Ebooks. Interestingly enough, both of them see it as inevitable that in the future digital book content will be available for free. <\/span><\/span><\/span><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">As Professor Honnefelder states:<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">&#8220;The existing business model doesn\u2019t apply any longer. The publishers, who have worked with digital content for some time now, know this of course. The others have to learn how to handle it and accept that \u201cOpen Access\u201d prevails time and again, and that Internet users don\u2019t have any patience when the \u201cfree flow of information\u201d runs into walls. A development towards this new openness is the future job of publishers and bookstores. In doing so, one must be ready to adopt new financial and publishing models and not always insist on copy being paid for. We are talking about new book-minded financial models which reward the publishers\u2019 work in new, perhaps indirect ways. \u201c<\/span><\/span><\/span><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">Paulo Coelho envisions a similar future:<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">\u00a0<\/span><\/span><\/span><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">\u201cThere\u2019s an important element to this which most people are not fully aware of: people are sharing what they deem pertinent in a free way and they expect the same thing to occur in all systems of mass communication. (\u2026) Yet, given that books as media are still widely used, why not share the whole digital content of books for free? Contrary to what common sense tells us \u2013 and common sense is not always a good guide, otherwise publishers, booksellers and writers would probably be doing something more profitable \u2013 the more you give, the more you gain.\u201d<\/span><\/span><\/span><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">However, although Honnefelder thinks free will eventually prevail, he does seem to be afraid of the exploitment of online digital content, fearing piracy and copyright infringements:<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">\u00a0<\/span><\/span><\/span><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">\u201cEducation, knowledge, content \u2013 these are the resources of a modern society. But how do we keep it this way? These resources must be protected! Anyone who steals a book out of a bookstore can expect consequences. Why should there be different laws on the Internet? Simply because this book is not printed on paper and bound?\u201d\u00a0<\/span><\/span><\/span><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><em><\/em><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span><span style=\"font-size:small;\"><\/span><\/span>\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">On the other hand, Paulo Coelho (or his alter ego \u201cThe Pirate Coelho\u201d), sees more creative (and economic) possibilities in the sharing of content and information on the net:<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span style=\"font-size:small;\"><span style=\"font-family:Times New Roman;\"><em><\/em><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span style=\"font-size:small;\"><span style=\"font-family:Times New Roman;\"><em><\/em><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span style=\"font-size:small;\"><span style=\"font-family:Times New Roman;\"><em><\/em><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span style=\"font-size:small;\"><span style=\"font-family:Times New Roman;\"><em><\/em><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span style=\"font-size:small;\"><span style=\"font-family:Times New Roman;\"><em><span style=\"color:#5c5c5c;\">&#8220;Yet, there are still two problems to tackle: copyrights and the sustainability of the publishing industry. I don\u2019t have a solution, but we are facing a new era, so either we adapt or we die. However, I did not come here to share solutions, but my own experience as an author. Of course, I make a living out of my copyrights, but at this very moment I am not concentrating on this. I have to adapt myself. Not only by connecting more directly with my readers \u2013 something unthinkable a few years ago \u2013 but also by developing a new language, Internet-based, that will be the language of the future: direct, simple, without being superficial. Time will tell me how to recover the money I myself am investing alone in my social communities. But I am investing in something for which every single writer in the world would be grateful: to have his texts read by a maximum of people (\u2026) The Internet has taught me this: don\u2019t be afraid of sharing your ideas. Don\u2019t be afraid of engaging others to voice their ideas. And more importantly, don\u2019t presume who is and who is not a creator \u2013 because we all are.<\/span><\/em><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\">\u00a0\u00a0\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align:justify;margin:0;\"><span><span style=\"font-size:small;\"><span style=\"color:#5c5c5c;font-family:Times New Roman;\">This discussion clearly reflects\u00a0how important it is\u00a0to think about new ways to create\u00a0revenue from free and in this respect the\u00a0book business has a chance to create a progressive system,\u00a0learning from the experience of the other digitized media (music, film). Before giving pirates the overhand, we should try to create a system that creates value of and that benefits from free, at least we should strive to do so. At least to me this seems better\u00a0than fighting\u00a0a\u00a0movement that claims to follow the main\u00a0mechanism of the Internet, based on the free sharing of information,\u00a0and in this\u00a0respect has already won beforehand.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As I visited the Frankfurt Book Fair last week, Ebooks and Ebook services seemed to be omnipresent. From E-readers to E-publishing experiments and from POD and software services to E-braries, the publishing value chain finally seems to have lost its fear when it comes to\u00a0the embracing of the Ebook. This has lead to the rise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[353,645,710,1342,1367],"class_list":["post-40","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-lectures-and-conferences","tag-copyright","tag-frankfurt-book-fair","tag-gottfried-honnefelder","tag-paulo-coelho","tag-piracy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/openreflections.org\/index.php?rest_route=\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openreflections.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openreflections.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openreflections.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/openreflections.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40"}],"version-history":[{"count":0,"href":"https:\/\/openreflections.org\/index.php?rest_route=\/wp\/v2\/posts\/40\/revisions"}],"wp:attachment":[{"href":"https:\/\/openreflections.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openreflections.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openreflections.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}